Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Social listening platforms have revolutionized how brands monitor and respond to online conversations, especially during sudden sentiment spikes. As digital…
AI for automating user-generated content (UGC) curation is changing how brands and platforms manage content at scale. By leveraging advanced…
Affiliate tracking software is essential for accurately monitoring conversions and optimizing campaigns. Recent advances have highlighted two dominant methods: pixel…
Using AI to detect “engagement pods” and artificial inflation has become essential in 2025, as influencer marketing and brand authenticity…
Integrating influencer data into Klaviyo for email segmentation unlocks powerful opportunities to supercharge your audience targeting. By seamlessly connecting influencer…
AI-powered visual listening gives brands the unprecedented ability to spot their product without tags in user-generated content, unlocking valuable brand…
Social listening: identifying emerging competitors has become a vital priority for businesses seeking a competitive edge. As digital conversations shape…
AI for optimizing ad spend across creator sets is transforming how brands allocate budgets for influencer and creator-driven campaigns. By…
Keyword monitoring tools for brand safety have become indispensable in the fast-paced digital landscape of 2025. As brands face increasing…
AI for matching brands with podcast hosts is revolutionizing how sponsorship deals are made, offering immense value for marketers and…