Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Integrating influencer metrics into Google Looker Studio has transformed how marketers measure the impact of creator collaborations. Accurate data visualization…
Integrating influencer metrics into Google Looker Studio empowers organizations to drive data-backed marketing decisions. By consolidating influencer insights with broader…
Using AI to generate Boolean search strings for discovery is rapidly transforming how professionals locate information online. Leveraging artificial intelligence…
Influencer briefing portals are rapidly transforming how brands and creators coordinate campaigns, enabling fast, clear communication at scale. These advanced…
Deep learning for image recognition in social listening is transforming how brands understand online conversations. By analyzing visual content across…
Multi-touch attribution software for social sales empowers businesses to accurately trace and value every customer interaction across social platforms. In…
AI for generating variation in ad copy is revolutionizing how marketers test, optimize, and personalize their campaigns. With rapidly evolving…
Heatmap tools offer a visual representation of exactly where users click on bio links, helping creators and brands optimize link-in-bio…
AI-driven content recycling for multiple platforms empowers marketers to maximize the value of every asset. Leveraging artificial intelligence, brands can…
CRM for creators is revolutionizing how brands engage with influencers by treating them as valued clients rather than transactional partners.…