Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A technical breakdown of DV360’s pause ads feature for pacing teams who need faster, more precise budget control.
One year after LSE’s fully-automated AI marketing pilot, the results reveal exactly where human oversight is non-negotiable.
A practical checklist for testing Salesforce, HubSpot, and Zoho’s agentic AI claims before signing a contract that locks you in.
Google’s May 2026 AI search guidance reshapes on-page technical SEO — here’s how brands should actually respond, not panic.
Early agentic bidding rollouts overspent, misfired, and burned budgets — here’s what went wrong and how brands can avoid the same fate.
A practical scorecard framework for testing Claude, Gemini, and GPT on brand voice accuracy before scaling AI copy production.
Smalk wants brands to buy placement inside LLM answers using SEO-style signals. Here’s what’s real, what’s risky, and what to test.
Smalk wants brands to pay for placement inside LLM answers. Here’s what its generative engine advertising model actually promises, and what it can’t.
A hands-on comparison of Into-it, Jasper, and Writer for autonomous campaign execution, scored on ROI, risk, and operational fit.
A technical buyer’s breakdown of Google’s Confidential Publisher Match, and what CTV buyers need to verify before trusting it.