Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
Mid-market brands can surface products in ChatGPT and Gemini without custom LLM infrastructure — here’s a practical generative search optimization program that delivers results.
Learn how to build an AI-default campaign governance model with human oversight checkpoints, brand safety gates, and performance triggers for platforms like Performance Max.
Learn how brand marketing ops teams should evaluate unified data platforms against point solutions for UGC campaigns across data quality, platform coverage, and AI buying compatibility.
A technical implementation guide for brand marketing ops teams on matching offline CRM data to cross-platform UGC audiences using unified data platforms.
As AI-driven service spend overtakes traditional SaaS in campaign planning and attribution, CMOs must rethink how they allocate marketing tool budgets before the next planning cycle.
Learn how to audit your brand’s accuracy across ChatGPT, Gemini, and Perplexity, then build a correction roadmap before AI search errors compound into lost revenue.
Identity resolution platforms feeding AI media buying systems are reshaping how performance teams configure audience matching and attribution windows for measurable ROI.
A practical due diligence framework for brand marketers auditing identity resolution, attribution, and UGC platform vendors before integration risks surface.
Learn how to structure creator content, product pages, and metadata so ChatGPT, Gemini, and Grok surface your brand in AI shopping recommendation outputs.
Learn how to structure creator content, product pages, and metadata so ChatGPT, Gemini, and Grok surface your brand in AI shopping recommendation outputs.