Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
A buyer’s framework for evaluating consumption-based AI video pricing versus fixed retainers to optimize brand content team TCO.
A buyer’s framework for deciding when consumption-based AI video tools beat fixed retainers on TCO for brand content teams.
Learn how to evaluate automated live-to-short-form video reformatting services to slash production costs and accelerate distribution across TikTok, Reels, and Shorts.
A decision matrix helps CMOs choose between Adobe’s suite, OpenAI APIs, and startup alternatives for generative AI in the enterprise marketing stack.
AI creator vetting now scores audience authenticity, scans sentiment, and models conversions before brands spend a dollar on influencer campaigns.
Brands building a creator performance intelligence layer gain real-time roster optimization, better attribution, and measurable ROI from influencer programs.
Learn how AI-powered vendor comparison platforms help brand leaders consolidate creator, attribution, and CRM tools without disrupting live campaigns.
AI is transforming how brands discover, brief, and measure creator partnerships—here’s what the new talent layer looks like and how to leverage it.
A first-principles evaluation of Adobe’s AI marketing suite versus specialized startups, covering workflow integration, governance, and true TCO.
AI-powered vendor matchmaking platforms like CartographAI help brands audit, rationalize, and optimize their bloated creator and ad-tech stacks for measurable ROI.