Author: Ava Patterson
Ava Patterson
Ava is a San Francisco-based marketing tech writer with a decade of hands-on experience covering the latest in martech, automation, and AI-powered strategies for global brands. She previously led content at a SaaS startup and holds a degree in Computer Science from UCLA. When she's not writing about the latest AI trends and platforms, she's obsessed about automating her own life. She collects vintage tech gadgets and starts every morning with cold brew and three browser windows open.
AI agents for negotiating rates with micro-influencers are transforming digital marketing by automating outreach, fostering fair agreements, and saving companies…
Media mix modeling has become essential for marketers aiming to quantify the impact of every channel within their marketing strategies.…
AI for predicting creator churn has emerged as an essential tool for digital platforms and brands seeking to retain top…
Influencer CRM has transformed the art of managing influencer partnerships by delivering automation, organization, and actionable insights far beyond what…
Training custom AI models on your brand guidelines is the smartest way to maintain consistency, accuracy, and relevance in your…
Dark social, the process of tracking shared links in private DMs or messages, has become a pressing challenge for marketers…
AI-powered competitor spy tools are reshaping how businesses analyze competitors’ advertising and marketing spend. By harnessing artificial intelligence, these tools…
Influencer fraud is a hidden threat undermining trust in digital marketing, with “engagement pods” in comments distorting reality for brands…
Generative AI for creating localized voiceovers at scale is transforming how global brands and media companies connect with diverse audiences.…
Understanding attribution windows and setting the right lookback period is critical for accurate marketing measurement and data-driven decision-making in 2025.…