Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Creating a campaign that drives both online sales and in-store redemptions is key for omnichannel retailers in 2025. As shoppers…
The influencer marketing maturity model is an essential framework for benchmarking how advanced your brand’s influencer program is. Whether you’re…
Mastering how to negotiate favored nations clauses to ensure best rate and terms is vital for protecting your financial interests…
If you want to boost your CPG brand’s profitability, learning how to structure a campaign to drive share of wallet…
Understanding right of publicity laws for using influencer likenesses in perpetuity is crucial in today’s digital marketing landscape. As influencer…
Building a talent pipeline for your influencer program positions your brand for long-term success in competitive markets. By adopting recruitment…
Modeling influencer marketing’s impact on customer acquisition cost is essential for marketers striving to optimize their budgets and ROI. This…
Understanding how to model influencer marketing’s impact on customer acquisition cost is crucial for optimizing marketing spend in 2025. As…
Structuring a payment in equity deal with an early-stage creator is becoming a powerful way to collaborate on innovative projects…
The primary keyword for this article is measuring the direct response vs. brand building impact of a campaign. Brands and…