Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Patent trolls, also known as non-practicing entities (NPEs), are causing increasing concern in 2025, targeting brands of all sizes with…
Building a go-to-market strategy for launching in a new geographic region is essential for companies aiming to expand and succeed…
Developing a robust go-to-market strategy for launching in a new geographic region is essential for successful expansion in 2025’s hyper-competitive…
A clear, comprehensive SLA for your marketing technology vendors ensures expectations are met and performance measured accurately. Knowing how to…
Creating a clear and effective Service Level Agreement (SLA) is crucial to optimizing your relationship with marketing technology vendors. The…
Building a referral program that incentivizes both the referrer and the referee can transform your business’s growth in 2025. A…
Understanding trademark and copyright fair use for marketing materials has never been more crucial for brands in 2025. Navigating these…
Building a high-performing marketing team hinges on continuous growth. Learning how to create a skills development roadmap for your marketing…
A well-crafted non-compete clause can protect your company’s customer relationships and proprietary secrets when a top performer exits. Learning how…
Executing a comprehensive competitor content strategy analysis is essential for thriving in today’s digital landscape. By understanding your rivals’ content,…