Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Determining a fair market value assessment for influencer compensation is crucial for brands and creators looking to establish trust and…
The debate between the always-on vs. campaign-based approach to digital marketing intensifies in 2025, as brands seek the perfect balance.…
Choosing the right influencer is vital for any brand prioritizing both reach and reputation. How to vet influencers for brand…
International shipping and customs are crucial elements of successful global product seeding campaigns. Brands hoping to build awareness or partner…
Building a gifting program that complies with tax regulations is crucial for businesses wanting to boost employee morale or client…
When drafting employment contracts, using a non-compete clause is essential to protect business interests without overreaching. Understanding how to structure…
Measuring the share of voice for your brand vs. competitors offers vital insights into your market presence and marketing effectiveness.…
Understanding how to comply with sponsored post disclosure guidelines on every platform is essential for creators and brands aiming to…
Developing a diversity, equity, and inclusion policy for your creator program is crucial for fostering innovation and building a trustworthy…
Understanding how to negotiate a content takedown clause in your influencer agreements is crucial for protecting your brand’s interests and…