Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building an effective brand ambassador and influencer program can boost awareness, trust, and sales—but measuring tangible results isn’t always straightforward.…
Understanding how to comply with green marketing guidelines for sustainable products is essential for businesses eager to meet consumer demand…
Building a marketing plan that is both creative, strategic, and measurable is crucial for business growth in 2025. As digital…
Creating a privacy policy for your e-commerce store is essential for legal compliance, building customer trust, and safeguarding your business.…
Building a customer-centric culture starts with securing leadership buy-in, driving enduring growth and loyalty in the modern marketplace. Leaders set…
Financial services advertising regulations for investment advisors are vital for ensuring compliant, ethical client communications. As the regulatory landscape continues…
Developing a robust marketing strategy for a B2B technology company targeting SMBs can elevate your growth, brand authority, and sales…
Mastering how to negotiate a co-marketing agreement that includes lead sharing terms is vital for businesses seeking amplified reach and…
Are you exploring how to negotiate a co-marketing agreement that includes lead sharing terms? In 2025, savvy marketers know that…
Measuring the success of an ABM program focused on pipeline velocity is more crucial than ever for B2B organizations aiming…