Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding FTC Guidelines for Disclosing Synthetic AI Testimonials matters more than ever as AI-generated endorsements become common in ads, landing…
Scaling a Fractional Marketing Team to Support Rapid Global Pivots is no longer a niche play; in 2025, it’s a…
Legal liabilities of using AI for autonomous real time negotiation are rising as businesses deploy agentic systems that can bargain,…
In 2025, customers, employees, and partners expect instant help across every channel, at any hour. Strategic Planning for the Transition…
In 2025, customer data fuels personalization, fraud prevention, and support—but it also creates legal and security risk when repositories grow…
Transitioning from mass reach to hyper niche intent based targeting is how modern marketers win in 2025: fewer wasted impressions,…
Understanding New Disclosure Rules for AI Generated Influencer Likeness is now a practical requirement for brands, agencies, and creators working…
Marketing leaders in 2025 face a new operating model: work is split between humans and software agents that plan, execute,…
Brands now use generative tools to bring back beloved mascots, spokescharacters, and founders in new campaigns. That creative power carries…
In 2025, retention leaders are rethinking how they motivate customers and employees as attention spans shrink and choices multiply. Moving…