Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to use affiliate links and promo codes for accurate sales tracking is crucial for marketers who want to…
The legal difference between a “brand ambassador” and a “paid influencer” matters more than ever for businesses and creators in…
A successful co-branded product launch with a creator partner can unlock huge value for brands in 2025. Blending a creator’s…
Competitive benchmarking your influencer marketing program helps you measure your efforts against the industry’s top performers. In 2025, data-driven decisions…
Creating content for children on YouTube entails following strict guidelines due to regulations like the Children’s Online Privacy Protection Act…
Building a robust business case to expand your influencer marketing team can unlock tremendous growth potential for your brand. With…
The ethics of gifting vs. payment in influencer marketing raises critical questions for brands in 2025. As brand collaborations blur…
If you’re focused on digital growth, understanding audience saturation is essential to avoid diminishing returns from your marketing efforts. Creators…
The first 90 days as a new influencer marketing manager can set the stage for your long-term success and your…
A well-drafted termination for cause clause can protect businesses from legal pitfalls and ensure fair treatment for all parties in…