Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Negotiating a Master Service Agreement (MSA) with a PR and communications agency is crucial for building a productive and mutually…
Building a robust framework for measuring the success of your sales enablement and content strategy is critical in today’s competitive…
Understanding how to comply with SMS and telemarketing regulations for B2B and B2C is crucial for businesses that want to…
Building a marketing plan that is aligned with your company’s values and culture strengthens trust, coherence, and competitive advantage. Integrating…
A clear and effective data retention and deletion policy for your customers is an essential pillar of modern data management…
Developing a customer journey map that identifies and eliminates friction is crucial for optimizing user experience and boosting loyalty. By…
Pet product advertising and safety regulations are essential for D2C brands to build consumer trust and avoid costly penalties. As…
Crafting an effective marketing strategy for a non-profit organization is critical for increasing both donations and brand awareness. In today’s…
Learning how to negotiate a brand ambassador agreement that is scalable and sustainable is crucial for building long-term marketing partnerships…
Measuring the ROI of a brand ambassadorship and advocacy program is essential for marketers seeking to justify investments and scale…