Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding the psychology of negotiation is key to building strong partnerships, especially when working with creators. The primary keyword, “psychology…
Understanding attribution models is vital in modern digital marketing. As businesses invest in omnichannel strategies, knowing how conversions are credited…
Creator burnout is an increasing challenge in today’s fast-paced digital economy, affecting everyone from influencers to freelance artists. Spotting the…
The pet influencer playbook has rewritten the rules of digital marketing, turning adorable animals into multi-billion dollar brands. As pets…
The Children’s Online Privacy Protection Act (COPPA) sets strict rules on how brands collect and use data from children under…
Implementing a strategic approach to onboarding a new influencer partner can transform your brand’s digital presence. This step-by-step guide to…
Structuring performance bonuses based on “sales lift” studies is a proven way to motivate teams and boost business growth. By…
Accurately measuring the impact of influencer marketing is vital for brands in 2025, and using UTM parameters for influencer campaigns…
Ensuring your influencer contracts are enforceable in different US states is crucial for protecting your brand, your investment, and your…
In 2025, leveraging influencer marketing content isn’t just a marketing strategy—it’s a powerful tool to equip your team with relatable,…