Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Vanity metrics can mislead organizations into celebrating the wrong numbers, ultimately hindering true growth and decision-making. This article explores what…
Adopting a “Relationship-First” approach in today’s fast-paced digital world can transform the way you connect both personally and professionally. Focusing…
Running a holdout test to prove the incremental lift of an influencer campaign is vital for marketers aiming to justify…
Influencer marketing in the real estate industry has emerged as a game-changing strategy, helping agencies reach new buyers and sellers…
Launching a successful campaign begins with proper preparation and compliance—the same is true when hosting a user-generated content (UGC) contest.…
Looking to scale your marketing impact? Learning how to build a tiered influencer program (Gold, Silver, Bronze) with clear perks…
As technology blurs lines between consciousness and subconsciousness in 2025, “dream-vertising”—marketing directly in people’s dreams—is rapidly gaining attention. Crafting a…
Growth hacking ethics in influencer marketing have sparked heated debates as brands chase rapid expansion and credibility. While innovative tactics…
Learning how to spot and avoid “greenwashing” in sustainability influencer campaigns is crucial for eco-conscious consumers. As brands increasingly collaborate…
Building a skills matrix for your influencer marketing team streamlines operations, clarifies capabilities, and directs professional development. By systematically mapping…