Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
India’s new influencer advertising regulations are redefining how global brands approach digital campaigns in the country. With India’s influencer marketing…
Measuring the impact of influencer marketing on shareholder value has become pivotal for CMOs navigating a fiercely competitive business environment.…
Building a first-party data strategy is vital for brands as privacy regulations tighten in 2025. One innovative approach is using…
The “decay rate” of influencer content reveals how long a social media post retains its impact after publishing. In the…
Japan’s stealth marketing regulations are critical for global brands aiming to maintain a compliant and trustworthy presence in this key…
Building a brand through podcasts is more competitive than ever. Crafting an effective influencer campaign that drives podcast downloads and…
Understanding how a brand can leverage creator funds on TikTok, Instagram, and YouTube is essential for success in today’s digital…
A well-drafted termination clause is essential in any contract to ensure a fair exit strategy for all parties. Understanding how…
To stay competitive in 2025, brands need to build an influencer program that supports a product’s entire lifecycle, from launch…
Understanding influencer disclosure rules in the United Arab Emirates (UAE) is essential for marketers, content creators, and agencies operating in…