Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
User-generated content (UGC) is a valuable resource for brands, but ensuring clarity and fair usage requires a solid contract. Learning…
Building a customer-led content strategy based on search intent is essential for businesses aiming to connect with their audience in…
Creating a customer-led content strategy based on search intent isn’t just about ranking higher—it’s about delivering real value to your…
Real estate advertising compliance is a critical aspect of running a trustworthy agency or brokerage in 2025. With evolving regulations,…
Building a robust marketing strategy for a B2B SaaS startup focused on PLG (Product-Led Growth) is essential to drive scalable…
How to Negotiate an Insertion Order (IO) for a Print Advertising Campaign—Seeking success in today’s competitive media environment requires a…
A customer referral program can supercharge your customer acquisition, but quantifying its true value isn’t always straightforward. Measuring the ROI…
Properly disclosing native advertising is essential for digital marketers and publishers aiming to comply with native advertising guidelines from the…
Building a marketing plan that is both proactive and budget-conscious is crucial for long-term business success in 2025’s competitive landscape.…
Writing clear and effective website terms and conditions for a SaaS product helps protect your business, builds user trust, and…