Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Launching an impactful influencer program doesn’t have to drain your resources. With the right strategy, building an influencer program with…
The art of the “soft launch” is revolutionizing how brands test new markets, with influencer partnerships at its core. This…
Influencer content offers a powerful opportunity to boost your SEO and link-building strategy. By partnering with influencers, brands can amplify…
Australia’s AANA Code of Ethics for influencer marketing sets the standard for responsible advertising and online promotions. If you’re an…
Want to know how to create an influencer campaign that drives app reviews and ratings? Leveraging influencers can turn users…
In 2025, many brands still focus heavily on engagement rates to measure influencer marketing success. Yet, this metric frequently overlooks…
Influencer marketing for highly regulated industries, such as pharma and healthcare, presents unique challenges and exceptional opportunities. Unlike mainstream sectors,…
Building a Center of Excellence for influencer marketing in a large organization streamlines strategy, efficiency, and compliance in today’s competitive…
Measuring the long-term value (LTV) of an influencer relationship is crucial for maximizing ROI in digital marketing today. Accurately tracking…
Influencer marketing for political campaigns and advocacy has become a vital strategy, giving political messages an authentic edge in today’s…