Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Complying with greenwashing and environmental marketing regulations is essential for businesses aiming to build consumer trust and avoid legal penalties.…
Creating a marketing plan that is both scalable and sustainable is essential for business growth in 2025. Brands must adapt…
Writing a clear and effective influencer marketing agreement sets the foundation for successful collaborations between brands and influencers. A well-structured…
Looking to expand your reach and amplify results? The right co-marketing strategy can generate a steady stream of qualified leads…
If your brand is planning to launch a giveaway overseas, understanding sweepstakes and contest laws for international brands is essential…
Building a successful B2C marketplace starts with a robust plan. Knowing how to create a marketing strategy for a B2C…
Mastering how to negotiate a licensing agreement for your brand’s technology is essential for maximizing value and minimizing risks in…
A Customer Advisory Council (CAC) can be an unparalleled asset for organizations seeking direct customer insights, but true value comes…
Understanding how to comply with franchise laws in your marketing and advertising is crucial to protecting your business, building consumer…
Staying compliant with franchise laws in your marketing and advertising is essential for protecting your brand, avoiding legal risks, and…