Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer marketing for B2B SaaS companies has evolved into a powerful growth engine, driving real business value through authentic partnerships…
Cross-border influencer contracts are now essential for brands and creators looking to expand globally. Navigating the legal landscape of influencer…
Brands seeking sustainable growth often debate building long-term brand ambassador programs vs one-off campaigns. Understanding both strategies is vital for…
The rise of young content creators has propelled child influencer regulations into the spotlight for brands navigating digital marketing. From…
Performance-based influencer compensation models are shaping the future of social media marketing. In 2025, brands and creators alike demand accountability…
Influencer marketing for product launches has become a go-to strategy for brands eager to create buzz, engage target audiences, and…
GDPR and influencer marketing intersect more than many realize, making data privacy considerations essential for brands and creators in 2025.…
Crisis management for influencer partnerships is essential in today’s fast-paced digital landscape, where one misstep can spark widespread backlash. Brands…
International influencer campaigns offer brands incredible opportunities for global reach, but navigating cultural and legal differences can be complex. Mastering…
Building an in-house influencer marketing team vs agency partnerships is a crucial decision for brands in 2025. Each approach impacts…