Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring influencer-driven brand lift and sentiment is critical for marketers eager to prove ROI and maximize campaign impact. This guide…
To boost brick-and-mortar sales, brands must know how to design an influencer campaign that drives in-store foot traffic in 2025’s…
The creator lifecycle is the bedrock of any successful influencer marketing strategy, guiding brands through partnerships from onboarding to offboarding.…
The ethics of data collection from creator audiences has become a burning question in 2025, as content creation and audience…
From follower to focus group, creator communities have become a treasure trove for authentic product research. Brands now turn to…
Looking to de-risk a new product launch? Leveraging influencers can ignite authentic interest, mitigate uncertainty, and help your product reach…
As new platforms like BeReal and Lemon8 change the way we share content, understanding content disclosures is vital for creators…
Crafting an effective influencer strategy for LATAM markets requires more than translation—it demands deep cultural insight and localization. Adapting your…
If you’ve enjoyed a sudden spike in attention online, you might wonder how to turn a one-off viral moment into…
Influencer marketing in a cookieless world challenges brands to adapt rapidly as third-party cookies disappear. Traditional tracking and attribution methods…