Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
As brands increasingly invest in influencer partnerships, understanding how to measure the impact of influencer marketing on a company’s stock…
The ethics of using predictive AI to forecast a creator’s personal life events is a growing concern as advanced machine…
The ethics of using predictive AI to forecast a creator’s personal life events has ignited vigorous debate in 2025. As…
Successfully launching a new tech standard requires more than innovation; you need a carefully structured campaign to drive adoption. Knowing…
How to build a creator-led product development and R&D process is a hot topic for 2025 as organizations strive to…
Understanding the difference between works made for hire vs. licensing in creator contracts is crucial for content creators, companies, and…
Building an influencer program that drives customer lifetime value (CLV) is essential for brands seeking meaningful, long-term growth in today’s…
As AI technology evolves, the legal implications of AI-generated content that mimics a creator’s style are a critical concern for…
Creating a campaign that drives both online sales and in-store redemptions is key for omnichannel retailers in 2025. As shoppers…
The influencer marketing maturity model is an essential framework for benchmarking how advanced your brand’s influencer program is. Whether you’re…