Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, a growing share of purchase decisions are initiated, filtered, or finalized by software agents—not people scrolling ads. Post…
In 2025, agencies and in-house teams selling AI-enabled campaigns across countries face new tax questions that traditional service rules don’t…
In 2025, marketing leaders face a paradox: channels multiply while attention shrinks. The solution is not a bigger department, but…
In 2025, brands buy media at machine speed, but reputations still break at human speed. Algorithmic liability for automated brand…
In 2025, marketers increasingly rely on synthetic focus groups to test messaging at speed, cut costs, and explore niche audiences.…
Agentic SEO is reshaping how shoppers discover brands as personal AI shopping assistants move from novelty to default. Instead of…
In 2025, attention shifts faster than ever, and people don’t browse in a steady state. They move through predictable emotional…
Navigating modern antitrust laws has become a core business skill for marketing and data conglomerates in 2025. Regulators now scrutinize…
In 2025, building a revenue flywheel depends on connecting how customers discover you with how they experience your product. Too…
Platform shadow banning can quietly reduce a brand’s reach, distort performance metrics, and trigger reputational fallout. In 2025, Understanding the…