Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Preparing to present influencer marketing metrics in a board of directors meeting requires more than just spreadsheets and slides —…
The Chief People Officer’s guide to managing an internal creator program unlocks a fresh approach to amplifying employee engagement and…
Calculating the carbon footprint of your influencer seeding program is essential for brands aiming to balance marketing with sustainability. With…
Curious about sustainability in digital marketing? You’re not alone. Learning how to calculate the carbon footprint of your influencer seeding…
Building a reliable sentiment score for your brand’s influencer program can transform how you measure campaign success and brand health.…
The legal framework for influencer marketing in the cannabis industry is rapidly evolving as regulations catch up to digital trends.…
Navigating “perpetuity” clauses in content usage rights requires a careful blend of legal awareness and strategic negotiation. These provisions can…
Navigating “perpetuity” clauses in content usage rights can dramatically impact your control over creative works. Whether you’re a freelancer, agency,…
Understanding how to navigate “perpetuity” clauses in content usage rights is an essential skill for modern creators and brands. These…
The “Brand as Creator” playbook is transforming how companies connect with audiences, allowing brands to outshine traditional influencers. As organizations…