Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Measuring influencer marketing success without relying on vanity metrics is essential for brands determined to maximize return on investment. As…
Measuring influencer marketing success without relying on vanity metrics like likes and follower counts is crucial in 2025’s results-driven digital…
Child influencers have become a dominant force in digital marketing, sparking both opportunity and concern for brands. As regulations shift…
Crisis management is a vital skill in today’s digital marketing landscape, especially when an influencer partnership goes wrong. Unforeseen missteps…
The ultimate guide to negotiating influencer contracts equips brands and creators with essential knowledge for successful collaborations in 2025. Understanding…
For today’s creators, knowing who owns what content can make or break an influencer’s career. Understanding influencer copyright determines your…
What is an influencer whitelisting strategy, and why is it reshaping digital advertising in 2025? This powerful approach unlocks the…
Building a tiered influencer strategy (nano, micro, macro) for a single campaign can dramatically increase your reach, authenticity, and engagement.…
As brands navigate the social landscape in 2025, choosing between influencer seeding and paid partnerships becomes critical to campaign success.…
The EU Digital Services Act impact on US brands working with EU creators is shaking up influencer collaborations and digital…