Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding sweepstakes and giveaway laws in North America and the EU is essential for any business or individual planning a…
With the evolution of NIL (Name, Image, and Likeness) rights, partnering with college athletes presents new opportunities for brands in…
Calculating the true cost of an in-house influencer program is essential for marketing leaders and brand managers in 2025. Factoring…
User-generated content (UGC) is transforming the way brands connect with audiences and accelerate growth across the entire marketing funnel. Harnessing…
The hybrid model—combining an in-house team with a specialized agency—enables businesses to leverage the best of both worlds for efficient,…
Navigating the complexities of image rights in global campaigns is more important than ever, especially as businesses expand across borders.…
The art of the follow-up is an essential, often overlooked part of nurturing relationships with creators post-campaign. Building long-term partnerships…
Understanding how to use affiliate links and promo codes for accurate sales tracking is crucial for marketers who want to…
The legal difference between a “brand ambassador” and a “paid influencer” matters more than ever for businesses and creators in…
A successful co-branded product launch with a creator partner can unlock huge value for brands in 2025. Blending a creator’s…