Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Amplification spend now rivals sponsorship fees, so creator budgets need zero-based justification, not last year’s line items.
A practical framework for quantifying creator economy investment against paid search and display so CFOs approve the budget.
A human-override clause keeps AI media-buying vendors accountable, giving brands legal standing to pause, reverse, or veto automated ad decisions.
Why brands need a human-override clause in AI media-buying contracts, plus a working framework for drafting one that survives legal review.
A brand safety escalation protocol turns AI moderation false positives on Reddit and TikTok from lost revenue into a manageable, fixable process.
New York’s synthetic performer law sets a national precedent — here’s what brands using AI talent need to fix in contracts now.
The EU’s addictive design ruling is reshaping US state law fast — here’s the 2027 brand risk timeline and how to prepare now.
A practical guide to building a data processing addendum with creator platforms that satisfies the FTC’s data minimization guidance and limits brand liability.
A pre-flight FTC disclosure checklist catches AI-generated product claims before they become six-figure compliance liabilities.
A 10-state matrix breaking down deepfake advertising laws for 2026, so brand and legal teams can clear political and endorsement content fast.