Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Localizing global campaigns for regional nuances isn’t just about language translation—it’s about authentically connecting with local audiences. In 2025, as…
Disclosure rules for employee-generated content have become essential as organizations embrace content creation on blogs, social media, and forums. Complying…
Building an internal “Creator Council” for feedback is key for organizations seeking agile content strategies in 2025. By leveraging collective…
Sweepstakes eligibility for international entrants is a hot topic, as global audiences grow eager to participate in American and other…
Negotiating perpetuity rights without overpaying can be daunting, especially as digital content and licensing models evolve. Understanding how to secure…
Understanding SAG-AFTRA rules for influencer ads is crucial for creators and brands navigating sponsored content in 2025. With influencer marketing…
Budgeting for high-ticket macro-influencer partnerships requires a strategic approach, precise financial planning, and a clear understanding of potential returns. As…
Contract termination due to “force majeure” has faced renewed scrutiny post-2020, as real-world disruptions directly challenged standard legal frameworks. Businesses…
Developing a crisis communication plan for partners is essential for every modern organization. With evolving risks and digital interconnectedness, a…
Understanding the FTC guidelines for health claims and supplements has never been more crucial as consumer demand for natural products…