Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to calculate customer lifetime value (CLV) accurately is vital for business growth in 2025. CLV determines how much…
Implementing a customer feedback loop that informs product development is crucial for companies aiming to create products that genuinely resonate…
Cross-device attribution modeling is essential for understanding the true impact of marketing efforts in our multi-device world. As consumers interact…
How to Measure the ROI of Your Customer Experience Initiatives Customer experience is more than a buzzword—it drives loyalty, revenue,…
Customer segmentation strategies for targeted marketing enable businesses to reach the right audience with precision, driving higher engagement and conversions.…
Building a marketing analytics dashboard that matters to the C-suite can supercharge decision-making, proving the value of every marketing dollar.…
Building a high-performing growth marketing team for maximum impact is essential in today’s fast-evolving market landscape. Your organization’s success hinges…
Growth hacking has become a buzzword among marketers seeking rapid expansion, but its ethical implications raise important questions. The primary…
Choosing the right Key Performance Indicators (KPIs) for growth marketing is essential for tracking and optimizing your business success. With…
Funnel optimization techniques for lead generation are the secret sauce behind successful digital marketing campaigns in 2025. Brands that master…