Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to calculate your Lead Velocity Rate (LVR) is essential for accurate growth forecasting. LVR empowers businesses to measure…
Building a culture of experimentation and data-driven decision making is essential for organizations to stay competitive and innovate effectively. Embracing…
Understanding the different types of bias in marketing analytics is essential for creating effective, data-driven strategies that truly resonate with…
User activation rates are a crucial metric for SaaS and digital products, as they directly signal how successfully new users…
Choosing the right go-to-market strategy for your software can make or break its success. Comparing the freemium vs. free trial…
Measuring the effectiveness of your lead nurturing campaigns is crucial for optimizing marketing strategies and achieving better conversion rates. By…
Successful growth marketing can be transformative—but only when it’s tightly integrated with your company’s vision. To truly deliver results, you…
Navigating data residency requirements for global SaaS companies has become a critical concern as privacy regulations expand across continents. Understanding…
Measuring customer satisfaction (CSAT) effectively is crucial for business growth in 2025. CSAT not only reflects how happy customers are…
Building effective customer onboarding checklists is vital for businesses aiming to foster loyalty and reduce churn. A robust checklist not…