Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In uncertain economic times, brands must learn how to build a recession-proof influencer strategy to maintain relevance and growth. Using…
How to foster collaboration between marketing, product, and engineering for growth is the key to breaking down silos and accelerating…
Cookie consent banners have become a staple of web browsing, reflecting the importance of compliance with the ePrivacy Directive. Well-implemented…
Customer Effort Score (CES) is a vital metric for businesses seeking to improve satisfaction by reducing customer friction during interactions.…
Building effective sales funnels for e-commerce is critical in today’s competitive digital marketplace. A strategic, data-driven approach not only maximizes…
Understanding how to measure Average Revenue Per User (ARPU) gives businesses critical insight into customer value and profitability. This crucial…
Creating a prioritization framework for growth experiments is crucial for maximizing ROI and learning quickly in today’s fast-paced business environment.…
GDPR compliance for marketing teams is more crucial than ever in 2025 as data privacy expectations and fines for violations…
Measuring the impact of user experience improvements on conversions is essential for any business looking to grow in 2025. With…
A robust customer health score model offers organizations a data-driven way to predict customer behavior and enhance retention. By assigning…