Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Last-click attribution misses AI-generated discovery. Here’s how brand strategists should measure and report revenue influenced by answer engines before the gap becomes a budget liability.
Learn how procurement teams can use the IAB-UK Creator Qualification Framework to vet discovery platforms, reduce compliance risk, and strengthen creator contracts.
The FTC’s latest deceptive marketing enforcement actions are reshaping creator contracts, disclosure audits, and social commerce compliance. Here’s what brand teams need to act on now.
Learn how CPG brands can measure engagement-per-dollar, CPA, and campaign efficiency when shifting macro-influencer budgets to portfolios of hundreds of micro-creators.
After EU regulators flagged nearly 900 suspicious ads, here’s how brand teams can audit creator campaigns on Google, Meta, and TikTok for financial scam adjacency risk.
CMOs need clear human oversight policies for AI-generated ad assets to protect brand trust, satisfy regulators, and maintain the creative authenticity that both audiences and algorithms reward.
Learn how to connect Instagram Reels view-through data to CRM purchase records and build a defensible sales lift case for short-form video investment.
A finance-ready framework for CMOs to justify niche creator investment using engagement-per-dollar and CPA data instead of reach and CPM metrics.
Learn how to evaluate platform structural investments in the creator economy and align your influencer budget to platforms that actually support long-term creator health and brand ROI.
Learn how to build the onboarding, brief, and attribution infrastructure to activate thousands of niche creators at scale without proportional headcount growth.