Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Learn how to evaluate niche creator platforms like Invisible Media against mainstream programs to allocate influencer budgets with precision, lower CPMs, and stronger audience trust.
CTV ad inventory is consolidating fast. Here’s how to design influencer and UGC assets that perform on Netflix, Amazon, and Google’s connected-TV surfaces.
77% of product queries now start in AI chat. Here’s how to restructure creator content investment so ChatGPT, Gemini, and Grok recommend your brand first.
After the Staples Baddie case, brands need airtight EGC legal frameworks. Here’s how to manage disclosure, IP, and brand safety risk in internal creator programs.
A paid-first creator campaign planning template showing brand strategists how to design activations where paid amplification drives impressions and organic distribution plays a supporting role.
eMarketer forecasts amplification spend will surpass raw sponsorship costs. Here’s a three-year budget framework to help CMOs plan ahead and maximize creator ROI.
The IAB’s $44B creator ad spend data gives brand marketers the benchmarks and budget language needed to build a finance-ready investment case for influencer programs.
How to build the operational systems—vetting, briefs, rights, and attribution—that power a 300,000-creator CPG influencer program without losing control or compliance.
Learn how to build modular brief templates, pre-approved narrative frameworks, and tone guardrails that let you run thousands of creator activations without diluting brand voice.
How CPG giants like Unilever structure briefing hierarchies, quality thresholds, and performance tiers to manage micro-influencer programs spanning hundreds of thousands of creators.