Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A successful long-term ambassador program amplifies your brand through authentic advocacy, driving sustained growth and loyalty. This article details how…
Misunderstanding usage rights can lead to costly mistakes for brands, sometimes resulting in lawsuits, settlements, or damaged reputations. In this…
Influencer collaborations can drive outstanding results, but success depends on targeting the right audience. Learning how to identify your ideal…
The landscape of influencer marketing has evolved rapidly, making it critical for brands to prioritize solid contract updates every brand…
Subscription-based businesses need a unique approach to influencer marketing to drive recurring sales and build long-term loyalty. If you’re looking…
Discover how to plan an annual influencer marketing roadmap to maximize your brand’s reach and ROI in 2025. Building a…
Cross-border influencer laws are rapidly transforming how brands approach international collaborations. Navigating different countries’ regulations is now business-critical for any…
Influencer marketing on a tight budget is not only possible, but is a smart strategy for brands that want results…
How To Use Influencers To Relaunch A Declining Brand is more relevant than ever, as brands face increasing competition and…
Many marketers are left wondering why most influencer briefs fail to deliver the results they expect from their campaigns. Crafting…