Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Knowing when to scale influencer campaigns can mean the difference between exponential growth and wasted budget. Brands that scale at…
Knowing how to safeguard reputation during influencer crises is critical in today’s digital world. One misstep by a brand partner…
The ability to measure the true cost of influencer acquisition is essential for brands seeking sustainable ROI from their influencer…
Combining influencer marketing with brand performance teams is transforming digital growth strategies in 2025. By bridging creative outreach with data-driven…
Structuring a multi-country influencer marketing strategy is essential for global brands seeking real impact and measurable growth. The right approach…
Learning how to build a full-funnel influencer plan is essential for brands seeking measurable results from influencer marketing. A strong…
In 2025, influencer gifting compliance mistakes are still among the most common legal missteps in digital marketing. These mistakes can…
Struggling to get results from your influencer marketing? Understanding how to pick the right channels for influencer partnerships is critical…
Looking to maximize your marketing ROI in 2025? Building repeatable influencer systems for your marketing team can unlock consistent brand…
Learning how to build influencer playbooks for multiple product lines is critical for brands aiming to maximize ROI and streamline…