Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
A step-by-step workflow for brand teams to ensure creator-produced sponsored content using AI tools meets YouTube’s automatic AI disclosure standards before publication.
Learn how to quantify the authenticity premium in creator partnerships — measuring engagement, conversion, and purchase intent differentials between long-term deals and one-off sponsorships.
Follower count is a vanity metric. Learn how to measure engagement authenticity, comment sentiment, and purchase intent lift to select creators who actually drive ROI.
FTC enforcement and EU platform investigations now create overlapping compliance risk. Here’s how to build a 2026 creator campaign architecture that survives both.
How CMOs should split generative search marketing budgets across GEO content, AI visibility strategy, and paid placements in emerging AI answer interfaces.
Learn how to build a diversified creator ecosystem that spans mainstream and niche platforms, reducing algorithmic dependency risk while maximizing ROI across every channel.
A practical compliance framework for auditing creator rosters against FTC Green Guides standards and eliminating greenwashing risk from influencer-produced environmental claims.
A CMO-level investment sequencing framework for capturing value during the $422B AI advertising restructuring — covering infrastructure, creator programs, and generative AI in the right order.
YouTube’s automatic AI labeling system puts brand creative teams on the hook. Here’s the compliance checklist you need before publishing sponsored content.
Brands in finance, health, and home are shifting creator rosters toward 40-plus voices. Here’s how to brief, measure, and scale these high-trust partnerships for real ROI.