Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to calculate your Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) conversion rate is essential for optimizing…
Implementing a product usage analytics strategy empowers businesses to understand how customers interact with their products, optimize user experiences, and…
Understanding the legal requirements for website accessibility (WCAG) is vital for any business or organization establishing an online presence in…
How to measure the impact of customer support on overall brand reputation is a question central to business success in…
Conversion Rate Optimization (CRO) is crucial for turning more website visitors into loyal customers. In today’s competitive online landscape, mastering…
Mastering how to set up goal tracking and funnels in Google Analytics 4 can unlock crucial insights about your website’s…
Building a growth model for your startup is crucial for attracting investors, prioritizing resources, and accelerating scale. A strong growth…
Understanding data privacy compliance when using third-party analytics tools is crucial for any business operating online. With ever-changing regulations and…
Understanding how to measure and improve your website’s Core Web Vitals is crucial for both user experience and search rankings…
Retention marketing strategies for e-commerce have evolved rapidly, enabling brands to nurture customer loyalty and boost lifetime value in a…