Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Whitelisting rights are critical in digital marketing, particularly when it comes to understanding who owns the ad account. Brands, agencies,…
The economics of long-term contracts vs. one-offs can define a business’s profitability, stability, and growth trajectory in 2025. In a…
The disclosure requirements for affiliate links in bios are essential for any influencer, marketer, or brand committed to transparency online.…
Creating a tiered reward system for ambassadors can supercharge your brand’s advocacy, turning your most enthusiastic supporters into loyal partners.…
Understanding the concept of exclusivity clauses is essential for anyone entering into business agreements or contracts in 2025. An exclusivity…
Optimizing landing pages for influencer traffic is critical to converting social followers into loyal customers and long-term brand advocates. With…
Understanding sweepstakes laws for global Instagram giveaways is crucial for brands seeking international reach in 2025. Each region enforces unique…
Measuring brand lift studies for upper funnel campaigns is crucial to understanding the true impact of top-of-funnel marketing strategies. As…
Measuring brand lift studies for upper funnel campaigns allows marketers to understand the real impact of their awareness efforts. With…
Sponsored content is a widely adopted marketing strategy, but handling copyright strikes on sponsored content can pose significant challenges for…