Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer content archiving and compliance documentation have become vital for brands and agencies navigating the complex world of digital marketing…
Retention marketing through influencer community building is transforming how brands create loyal advocates and reduce customer churn. By empowering influencers…
Environmental claims in influencer marketing have surged as brands strive to align with eco-conscious consumers. But with this rise comes…
Customer acquisition cost (CAC) optimization through influencers is transforming the way brands grow in a saturated digital marketplace. As traditional…
The right of publicity laws in influencer marketing are vital for brands and creators alike, protecting a person’s name, image,…
Influencer marketing for investor relations and B2B thought leadership is rapidly transforming how organizations engage financial stakeholders and build credibility.…
Managing influencer agreements for merger and acquisition scenarios is now crucial as influencer marketing grows integral to business value. Ensuring…
Multi-touch attribution in influencer marketing funnels is the key to accurately measuring impact across each stage of the customer journey.…
Sweepstakes and contest rules for influencer campaigns are more important than ever for brands and creators aiming to run rewarding,…
Influencer marketing for app store optimization (ASO) is an increasingly effective strategy for boosting app visibility, downloads, and rankings in…