Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Managing campaigns with 100+ nano-influencers can revolutionize your brand’s outreach, thanks to these creators’ authentic engagement and niche reach. But…
Building influencer loyalty programs and retention strategies is essential for brands aiming to foster lasting relationships and drive consistent ROI…
Influencer marketing in the age of data privacy regulations is evolving rapidly as new rules reshape how brands and creators…
Measuring brand lift through influencer marketing campaigns is vital for brands aiming to track real impact and maximize ROI. Combining…
Measuring brand lift through influencer marketing campaigns is crucial for any brand seeking to assess its true impact in a…
Managing influencer relationships during brand controversies has become a crucial skill for marketing and PR professionals in today’s dynamic social…
Influencer gifting strategies that generate authentic reviews are essential for brands aiming to build trust and credibility in today’s digital…
Brands and creators face constant shifts in digital spaces, making future-proofing influencer contracts essential. As social platforms evolve, contracts must…
Influencer marketing for crowdfunding and product validation has become a game-changer for startups seeking both funding and feedback. By engaging…
Influencer partnership termination is a sensitive process that requires both legal and PR finesse to protect a brand’s reputation and…