Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The FTC Endorsement Guides 2025 update brings crucial changes for influencers, marketers, and brands operating in the digital age. Understanding…
Building a community-led growth strategy empowers businesses to leverage the collective energy of their most engaged users. This approach drives…
Transparency in AI-generated influencers is a central issue as brands increasingly adopt digital characters to engage audiences. Consumers demand authenticity…
Cross-channel attribution models for influencer sales have become essential in measuring the true impact of influencer marketing across various platforms.…
Measuring earned media value (EMV) correctly is essential for brands aiming to optimize their marketing efforts and understand the true…
As eco-consciousness shapes consumer behavior, brands must avoid greenwashing claims in eco-partnerships. Aligning with sustainable partners enhances credibility, but misleading…
Scaling influencer campaigns without losing personal touch is a challenge most brands face as they expand. Maintaining authenticity while reaching…
B2B thought leadership through executive influencers is redefining brand visibility in 2025. Executives who share insights across digital channels forge…
B2B thought leadership through executive influencers is redefining how companies earn trust and authority in 2025’s competitive landscape. By illuminating…
Sweepstakes and contest laws for social giveaways can be complex, yet crucial for individuals and brands seeking to boost engagement…