Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building a customer-centric marketing organization is essential for brands that want to thrive in 2025’s highly competitive landscape. Companies that…
Staying compliant with alcohol and tobacco advertising and marketing compliance is crucial for brands hoping to avoid legal pitfalls and…
Building a thriving D2C subscription box business relies on a well-crafted marketing strategy that attracts, retains, and delights subscribers. To…
Negotiating a Master Service Agreement (MSA) with a PR and communications agency is crucial for building a productive and mutually…
Building a robust framework for measuring the success of your sales enablement and content strategy is critical in today’s competitive…
Understanding how to comply with SMS and telemarketing regulations for B2B and B2C is crucial for businesses that want to…
Building a marketing plan that is aligned with your company’s values and culture strengthens trust, coherence, and competitive advantage. Integrating…
A clear and effective data retention and deletion policy for your customers is an essential pillar of modern data management…
Developing a customer journey map that identifies and eliminates friction is crucial for optimizing user experience and boosting loyalty. By…
Pet product advertising and safety regulations are essential for D2C brands to build consumer trust and avoid costly penalties. As…