Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The rise of online brand engagement brings new roles into focus, notably Chief of Community and Influencer Marketing Lead. These…
Negotiating “step-up” rights for using influencer content in Super Bowl ads in 2025 is a high-stakes process, given the increased…
Using influencers to announce and manage a merger or acquisition (M&A) is a powerful strategy in 2025, offering companies a…
The Creator-in-Residence program contract has become a coveted opportunity for digital creators seeking brand partnerships and reliable compensation. Understanding these…
The “Creator-in-Residence” program contract is a gateway for talented creators to collaborate with brands, organizations, or platforms while receiving fair…
Building a business continuity plan for your influencer program is no longer optional—it’s a vital strategy to protect your brand…
Preparing to present influencer marketing metrics in a board of directors meeting requires more than just spreadsheets and slides —…
The Chief People Officer’s guide to managing an internal creator program unlocks a fresh approach to amplifying employee engagement and…
Calculating the carbon footprint of your influencer seeding program is essential for brands aiming to balance marketing with sustainability. With…
Curious about sustainability in digital marketing? You’re not alone. Learning how to calculate the carbon footprint of your influencer seeding…