Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, immersive pop-ups, interactive out-of-home, and sensor-driven activations increasingly rely on biometric signals to personalize experiences and prove impact.…
Building A Unified Marketing Data Stack For Integrated Cross-Channel Reporting has become a 2025 priority as paid media, CRM, web…
Navigating Disclosure Laws For Environmental Social And Governance Claims has become a board-level priority in 2025 as regulators, investors, and…
In 2025, culture can shift faster than most quarterly plans. If your brand waits for perfect certainty, your audience moves…
Brands increasingly deploy chatty avatars, synthetic spokespeople, and always-on assistants that sound human and act autonomous. With that power comes…
In 2025, investors scrutinise more than revenue trends and cost control; they assess whether a company can sustain pricing power…
Navigating OFAC compliance for global cross-border creator payments is now a core operational skill for platforms, agencies, and brands paying…
In 2025, marketing leaders are rethinking how money moves through the funnel. Transitioning From Campaign-Based Budgeting To Always-On Growth Models…
Compliance Requirements For Financial Promotions By Niche Finfluencers are tightening in 2025, and regulators now expect creator-led content to meet…
Scaling personalized marketing outreach is now the fastest path to relevance, but it also magnifies risk: one unsafe placement, one…