Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, brands, platforms, and agencies rely on global creators to reach audiences everywhere—yet every payout can carry sanctions risk.…
In 2025, cultural change travels at platform speed, reshaping what customers expect, what employees tolerate, and what brands can credibly…
Compliance requirements for financial promotion by finfluencers have tightened in 2025 as regulators respond to the speed and scale of…
Scaling Personalized Outreach Without Sacrificing Data Minimization sounds like a trade-off, but in 2025 it can be a competitive advantage.…
Navigating Right To Be Forgotten Requests Within Influencer Archives has become a practical challenge for creators, brands, and platforms in…
Influencer content rarely stays in one place. Clips get reposted, archived, indexed, and resurfaced years later—sometimes long after the original…
In 2025, organizations rely on flexible talent to execute priorities quickly while controlling costs. Developing A Marketing Strategy For The…
In 2025, businesses are deploying chatbots and virtual characters that talk, remember, and persuade like humans. That realism creates new…
Transitioning From Seasonal Planning To Always-On Intent Growth is how modern teams stop chasing short-lived peaks and start compounding demand…
Brands face intensifying scrutiny when marketing climate credentials, especially as regulators and platforms demand evidence that consumers can verify. Navigating…