Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Developing a marketing strategy for a B2B SaaS company targeting enterprise clients requires a blend of deep industry knowledge, proven…
Learning how to negotiate a sponsorship agreement for a podcast or YouTube channel can unlock vital income streams and foster…
Measuring the ROI of a brand community and advocacy program can be challenging but is essential for marketing leaders seeking…
Understanding how to comply with greenwashing and environmental marketing regulations is crucial for any business promoting its sustainability efforts. With…
Learning how to build a marketing plan that is both scalable and sustainable is key for modern businesses aiming to…
Drafting a clear and effective influencer agreement for a long-term partnership is vital for brands and creators who want to…
Creating a powerful co-marketing strategy can transform partnerships into serious growth drivers. By focusing on joint efforts that magnify each…
Brands and agencies seeking to boost engagement often turn to sweepstakes and contests as dynamic marketing tools. Understanding sweepstakes and…
Building a successful B2C online marketplace requires a robust marketing strategy that’s laser-focused on attracting, engaging, and retaining both buyers…
Negotiating a licensing agreement for your brand’s technology and IP can unlock new revenue streams and widen your market reach.…