Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Building creator bundles to reduce costs is a powerful strategy for brands and agencies navigating the ever-evolving influencer marketing landscape.…
In 2025, protecting intellectual property and ensuring fair compensation are priorities for creatives worldwide. Understanding the mandatory clauses for global…
Building a creator performance ranking system in 2025 can supercharge brand partnerships and platform strategy by identifying top creators based…
Creator partnerships have become a cornerstone of digital marketing, but with opportunity comes responsibility—and risk. The biggest compliance risks in…
Considering a brand overhaul? Knowing how to build a creator-led brand relaunch is your ticket to renewed relevance, authentic engagement,…
International gifting programs play a key role in building global business relationships, but managing them requires strict adherence to compliance…
Building accurate creator personas is essential for better campaign planning, ensuring your message aligns with the right influencers to reach…
Staying up-to-date with compliance requirements for alcohol and wellness creators is crucial for building trust, safeguarding your business, and avoiding…
Strategic creator content can drive remarkable results across every stage of your marketing funnel. To maximize impact, you need systems…
Influencer campaigns can skyrocket a brand’s reputation—or damage it. The difference often comes down to how brands manage influencer NDAs.…