Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, leadership teams face a new operational risk: internal disputes that turn everyday brand decisions into identity battles. Developing…
Understanding Regulatory Shifts In Biometric Data Collection For Retailers is no longer a niche compliance topic—it shapes how stores design…
Strategy for Building a Decentralized Brand Advocacy Program is no longer a “nice to have” in 2025—it’s a practical way…
Navigating the legalities of synthetic voiceovers in global advertising has become a core compliance challenge as brands scale campaigns across…
Transitioning From Traditional Funnels To A Customer-Centric Flywheel is no longer a trendy idea in 2025—it’s a practical response to…
Navigating Digital Product Passport regulations is now a core capability for sustainable brands that sell into Europe and compete on…
Navigating Digital Product Passport Regulations is now a practical requirement for sustainable brands that sell into the EU and adjacent…
Autonomous agents are already changing how shoppers discover, compare, and buy products online. If your brand wants to stay chosen,…
In 2025, investors increasingly treat intangible assets as measurable drivers of enterprise value, not soft marketing outcomes. How To Model…
Navigating data privacy compliance when using third-party AI training sets is now a board-level concern in 2025, not a technical…