Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, platform algorithms, ad products, and audience behaviors can change faster than quarterly plans. Building an agile marketing workflow…
In 2025, platforms can change overnight: algorithms shift, ad policies tighten, tracking signals degrade, and new formats appear without warning.…
Understanding Legal Liabilities For Autonomous AI Customer Success Representatives is now a board-level concern as companies automate renewals, onboarding, support…
Transitioning From Seasonal Campaign Budgeting To Always-On Growth Models is now a practical necessity for marketing teams facing unpredictable demand,…
Navigating legal disclosure requirements for sustainability and ESG ads is now a core marketing competency in 2025. Regulators, platforms, and…
In 2025, many founders face a hard truth: winning customers is not about being first, but being meaningfully different. Developing…
Navigating disclosure laws for sustainability and ESG reporting claims has become a board-level priority in 2025, as regulators, investors, and…
Scaling Personalized Marketing Outreach Without Sacrificing Data Minimization is a practical challenge for teams that want relevance without over-collecting personal…
Brands now deploy conversational characters that feel human, remember context, and speak with a distinctive voice across channels. Those “almost-person”…
In 2025, growth teams need more than dashboards—they need foresight. A predictive customer lifetime value model helps you forecast revenue…