Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, platforms and brands are unlocking value by bringing older creator posts, podcasts, and videos back into search results.…
In 2025, growth teams face a familiar problem: local marketing moves fast, but brand, data, and performance drift apart. Building…
In 2025, Understanding Transparency Laws In Programmatic Real-Time Ad Bidding matters more than ever because regulators, platforms, and buyers demand…
In 2025, many growth teams are rethinking linear pipelines and adopting a more connected system for acquisition, conversion, and retention.…
In 2025, brands increasingly want access to niche audiences that gather in private communities. Yet navigating the legal implications of…
Strategy For Managing Internal Brand Polarization has become a board-level priority in 2025, as social issues, political identity, and workplace…
Understanding Legal Risks In Cross-Platform Creator Content Syndication is now a core business skill for creators, agencies, and brands that…
Cross-platform creator syndication can multiply reach, revenue, and relevance—but it also multiplies liability. Understanding Legal Risks In Cross-Platform Creator Content…
In 2025, buyers trust peers more than pitches, and SaaS leaders are responding by designing systems where users connect, learn,…
Compliance Requirements For Marketing Ethically To Neurodivergent Audiences now sit at the center of modern brand trust. In 2025, regulators,…