Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
To gain an edge in a competitive marketplace, learning how to build creator partnerships that reduce CAC can be transformational.…
The latest FTC 2025 updates bring significant implications for brands navigating digital marketing, influencer partnerships, and consumer data. Staying compliant…
Brands in 2025 must pay close attention to the new FTC 2025 updates as regulatory oversight continues to evolve. The…
In 2025, brands are competing for consumer attention like never before. One crucial strategy is to build creators into brand…
Establishing contract frameworks for reliable creator partnerships is essential for brands and creators seeking lasting collaborations. These agreements reduce risk,…
Building multi-level creator influencer programs drives deeper brand loyalty and scalable growth for businesses looking to maximize their impact in…
As global marketing continues to evolve, compliance traps in global influencer incentives are on every brand’s radar in 2025. Navigating…
Creating meaningful engagement in 2025 demands innovative strategies. Learning how to build creator journeys for awareness campaigns can drive greater…
Legal considerations for creator co-owned products are more important than ever as collaborative ventures multiply across the creator economy. Whether…
Learning how to build always-on creator communities is essential for brands and creators aiming to foster deeper loyalty and engagement…