Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Snapchat vs TikTok for Gen Z marketing is a debate every digital strategist faces as brands chase the “cool factor.”…
Workflow automations every marketing team needs can transform how campaigns are managed, improving efficiency and increasing ROI. By automating key…
Mastering how to automate influencer payments securely is critical for brands scaling influencer partnerships in 2025. As payment volumes soar…
Choosing the best all-in-one campaign management tools in 2025 is essential for marketing success. These platforms streamline complex workflows, unify…
The demand for the best all-in-one campaign management tools is soaring as marketers juggle multiple platforms and strategies in 2025.…
Designing campaigns for silent scrollers requires adapting your strategy to reach audiences who consume content passively without interacting. These silent…
Short-form content has flooded digital platforms, but what separates scroll-past posts from viral sensations is the strategic use of visual…
Creative testing frameworks for influencer campaigns are essential to unlocking impactful results and maximizing return on investment. Navigating the fast-evolving…
Building viral content campaigns in 2026 requires creativity, data-driven strategy, and mastery of emerging platforms. With digital trends rapidly evolving,…
Interactive content formats that drive conversions are reshaping digital marketing in 2025, engaging users with memorable, two-way experiences. As online…