Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Cross-platform disclosure has become a vital compliance consideration for brands engaging with consumers on multiple digital channels. Ensuring transparency, trust,…
Creator fatigue can severely impact content consistency and performance—especially when producing for diverse global audiences. To manage creator fatigue across…
Managing creator fatigue across markets is essential for sustaining quality content and maintaining audience trust in today’s global creator economy.…
Understanding key legal clauses for creator usage rights is critical for businesses and creatives navigating content collaborations in 2025. The…
Learning how to orchestrate a multi-creator product launch can multiply your brand’s reach, authority, and revenue. Collaborating with multiple creators…
Influencer barter deals—where brands offer products or services in exchange for exposure—have become a cornerstone of modern marketing. However, the…
Building an audience is one thing; converting that audience into loyal customers is another. Knowing how to create a conversion-focused…
Understanding key disclosure rules for creator affiliate campaigns is essential in 2025 as regulations evolve and digital trust becomes vital.…
Preventing audience drop-off in creator ads is vital for campaign success, as retention directly impacts engagement and conversions. Many creators…
If you want consistent results in influencer marketing, learning how to diversify your creator mix to reduce risk is crucial…