Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer marketing for healthcare and pharmaceutical brands has become a transformative force, enabling organizations to build trust, nurture patient engagement,…
The “chain of liability” defines who is responsible when an influencer breaks FTC rules. As influencer marketing continues to grow…
Building a successful influencer strategy starts from within. Creating an internal influencer marketing playbook equips your company with a consistent,…
The cost of inaction when launching an influencer program can be substantial, especially in today’s accelerating digital landscape. Delaying influencer…
Audience overlap analysis has become a vital strategy for digital marketers aiming to optimize campaigns efficiently. By identifying and resolving…
Navigating “Right to be Forgotten” requests that involve influencer content has become a crucial challenge for brands, marketers, and platforms…
Mastering the art of the graceful offboarding can help you end a creator partnership professionally, safeguarding your reputation and paving…
Learning how to build a financial model for an influencer-led product launch is crucial for projecting growth, profit, and ROI…
Understanding the psychology of negotiation is key to building strong partnerships, especially when working with creators. The primary keyword, “psychology…
Understanding attribution models is vital in modern digital marketing. As businesses invest in omnichannel strategies, knowing how conversions are credited…