Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Understanding how to measure Average Revenue Per User (ARPU) gives businesses critical insight into customer value and profitability. This crucial…
Creating a prioritization framework for growth experiments is crucial for maximizing ROI and learning quickly in today’s fast-paced business environment.…
GDPR compliance for marketing teams is more crucial than ever in 2025 as data privacy expectations and fines for violations…
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Building a culture of experimentation and data-driven decision making is essential for organizations to stay competitive and innovate effectively. Embracing…
Understanding the different types of bias in marketing analytics is essential for creating effective, data-driven strategies that truly resonate with…
User activation rates are a crucial metric for SaaS and digital products, as they directly signal how successfully new users…
Choosing the right go-to-market strategy for your software can make or break its success. Comparing the freemium vs. free trial…