Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
The legal ramifications of using influencer content in AI training models have evolved dramatically as social media and artificial intelligence…
To capture true marketing ROI in 2025, understanding how to build a media mix model (MMM) that accurately includes influencer…
Building a media mix model (MMM) that accurately includes influencer marketing is crucial for brands optimizing ROI in 2025’s fast-evolving…
The creator economy is redefining how brands engage customers in 2025. For Chief Marketing Officers, grasping this vibrant ecosystem is…
The primary keyword for this article is how to calculate the cost of content vs. the cost of distribution. As…
Learning how to use influencer feedback to iterate on your product’s packaging and design can propel your brand to the…
Running an influencer campaign across multiple countries simultaneously presents unique legal challenges that marketers must navigate to ensure compliance and…
Knowing how to negotiate usage rights for content that will be turned into an NFT is crucial for artists, creators,…
The “Open-Source” Influencer Campaign is transforming how brands connect with their communities, offering a collaborative approach to influencer marketing that…
Understanding how to measure the “pass-along value” of influencer content shared in dark social is essential for accurately gauging a…