Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Mastering how to negotiate a speaking engagement agreement for your company’s executives empowers brands to strengthen authority and influence. A…
A robust framework for measuring the ROI of a content marketing strategy is essential for maximizing results and securing executive…
Complying with subscription and auto-renewal laws for D2C brands is crucial for building customer trust and avoiding costly penalties. Regulations…
Building a marketing plan that is customer-centric and data-informed is critical for businesses seeking growth and loyalty in 2025’s competitive…
Crafting a clear and effective social media policy for your employees is crucial in 2025, as digital communication shapes brand…
Building a customer-led growth strategy positions your business to thrive in 2025’s dynamic markets. Prioritizing customer insights and needs is…
Children’s product safety and advertising laws are critical frameworks created to protect young consumers and inform parents. Knowing the rules…
Launching a successful online store requires more than great products—you need a solid marketing strategy for a retail e-commerce store.…
Want to secure the best terms for your work? Learning how to negotiate a content licensing agreement with a publisher…
A framework for measuring the success of a partner marketing program is essential for maximizing ROI, assessing collaboration value, and…