Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
In 2025, customers and employees scrutinize whether companies deliver real change, not just good messaging. This guide explains how to…
In 2025, creators remix everything: clips, memes, audio, and AI-assisted edits that spread in minutes. But virality doesn’t erase ownership,…
In 2025, brands don’t just “show up” online; they must perform consistently across apps, feeds, devices, and immersive spaces. Developing…
Developing a brand identity system that scales across emerging platforms is no longer a “nice to have” in 2025; it’s…
In 2025, brands depend on community posts, reviews, photos, and videos to build trust at scale. Yet the same content…
In 2025, many brands have fans, but fewer have a system that lets fans shape decisions, resolve conflict, and grow…
Ethical persuasion is the disciplined practice of influencing choices without undermining autonomy, clarity, or trust. In 2025, audiences spot manipulation…
In 2025, brands face shoppers who are cautious, comparison-driven, and emotionally fatigued. The psychology of nostalgia marketing explains why familiar…
Understanding Legal Liabilities For Autonomous AI Brand Representatives is now a board-level concern as brands deploy always-on AI agents across…
Marketing leaders in 2025 face an uncomfortable truth: audiences move faster than org charts, and disconnected teams ship disconnected work.…