Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Implementing a customer-led growth (CLG) program promises to transform the way companies achieve sustainable expansion. But how can organizations objectively…
Navigating the complexities of global supply chains requires a clear understanding of “Made in” labeling regulations. Today’s business landscape makes…
Crafting a marketing plan aligned with your product development lifecycle ensures your brand launches resonate, messaging stays relevant, and growth…
User-generated content (UGC) is a valuable resource for brands, but ensuring clarity and fair usage requires a solid contract. Learning…
Building a customer-led content strategy based on search intent is essential for businesses aiming to connect with their audience in…
Creating a customer-led content strategy based on search intent isn’t just about ranking higher—it’s about delivering real value to your…
Real estate advertising compliance is a critical aspect of running a trustworthy agency or brokerage in 2025. With evolving regulations,…
Building a robust marketing strategy for a B2B SaaS startup focused on PLG (Product-Led Growth) is essential to drive scalable…
How to Negotiate an Insertion Order (IO) for a Print Advertising Campaign—Seeking success in today’s competitive media environment requires a…
A customer referral program can supercharge your customer acquisition, but quantifying its true value isn’t always straightforward. Measuring the ROI…