Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Subscription-based businesses must ensure they comply with subscription cancellation policies required by law to avoid penalties, reputational damage, and consumer…
Understanding how to model the impact of brand trust on conversion rates can transform how brands prioritize marketing strategies. By…
Understanding how to model the impact of brand trust on conversion rates is crucial for business growth in 2025. As…
A well-structured retainer agreement for SEO consulting services is vital to safeguard both consultant and client, ensuring expectations are clearly…
Building a customer loyalty program that offers experiential rewards can elevate your brand and increase retention. Today’s consumers seek more…
The GDPR Data Subject Access Request (DSAR) process empowers EU citizens to reclaim control over their personal information. For marketers,…
Justifying your SEO budget to non-marketing executives can feel like bridging two different worlds. While marketers appreciate SEO’s long-term value,…
Negotiating a freelance contract for graphic design services can set the tone for a successful business relationship and ensure fair…
A framework for building a cross-functional marketing and sales team is essential for companies that want to accelerate revenue growth…
Understanding how to comply with CAN-SPAM Act requirements for commercial emails is crucial for any business engaged in email marketing.…