Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Negotiating perpetuity rights without overpaying can be daunting, especially as digital content and licensing models evolve. Understanding how to secure…
Understanding SAG-AFTRA rules for influencer ads is crucial for creators and brands navigating sponsored content in 2025. With influencer marketing…
Budgeting for high-ticket macro-influencer partnerships requires a strategic approach, precise financial planning, and a clear understanding of potential returns. As…
Contract termination due to “force majeure” has faced renewed scrutiny post-2020, as real-world disruptions directly challenged standard legal frameworks. Businesses…
Developing a crisis communication plan for partners is essential for every modern organization. With evolving risks and digital interconnectedness, a…
Understanding the FTC guidelines for health claims and supplements has never been more crucial as consumer demand for natural products…
Managing a hybrid team of in-house and agency talent is a crucial capability in 2025’s fast-paced business world. Leaders who…
Indemnification clauses are vital contract provisions outlining who pays when things go wrong in a business relationship. These clauses can…
Indemnification clauses are essential legal tools found in many contracts, defining who pays when things go wrong. Understanding these clauses…
Calculating customer lifetime value (CLV) from creators is now essential as the digital economy matures in 2025. Understanding creator-driven revenue…