Author: Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Implementing a framework for measuring the success of a brand partnership helps companies optimize collaboration, maximize return on investment, and…
International expansion offers vast opportunities, but brings complex legal challenges. To succeed, you must understand how to comply with international…
Building a marketing plan that is aligned with your sales goals is essential for sustainable business growth in 2025. Strategic…
Writing a clear and effective affiliate program agreement is crucial for building trust and transparency in any partnership. This document…
Channel partner programs are essential for organizations aiming to drive indirect sales and expand their reach efficiently. A well-designed partner…
Understanding advertising laws and regulations is essential for marketers who want to build trustworthy brands and avoid costly legal missteps.…
Learning how to create a marketing plan for a non-profit organization can vastly improve your reach, donor engagement, and mission…
Negotiating a confidentiality agreement, also known as a non-disclosure agreement (NDA), is crucial when collaborating with a business partner. This…
A clear framework for measuring the ROI of a customer loyalty program empowers businesses to assess, optimize, and justify investment…
Understanding how to comply with consumer protection laws in your marketing campaigns is key to avoiding costly penalties and building…