Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Influencer marketing for political campaigns and advocacy has become a vital strategy, giving political messages an authentic edge in today’s…
Running influencer contests and giveaways can supercharge your brand’s visibility, but staying compliant is crucial in 2025’s ever-changing regulatory landscape.…
Learning how to report on influencer-driven brand lift and sentiment is crucial in today’s data-focused marketing environment. Brands demand proven…
Learning how to design an influencer campaign that drives in-store foot traffic is crucial for marketers seeking a competitive edge…
The creator lifecycle framework empowers brands to manage influencer and creator relationships efficiently from onboarding to offboarding. In today’s dynamic…
The ethics of data collection from creator audiences is a vital consideration for content creators and platforms in 2025. Making…
Leveraging creator communities for product research is transforming the way companies connect with consumers in 2025. By turning engaged followers…
Leveraging influencers to de-risk a new product launch can make the difference between a viral hit and missed targets. By…
Navigating compliance on new social networks can be tricky. This guide to content disclosures on emerging platforms like BeReal and…
Adapting your influencer strategy for LATAM markets is essential for brands seeking success in this vibrant, diverse region. The landscape…