Author: Jillian Rhodes
Jillian Rhodes
Jillian is a New York attorney turned marketing strategist, specializing in brand safety, FTC guidelines, and risk mitigation for influencer programs. She consults for brands and agencies looking to future-proof their campaigns. Jillian is all about turning legal red tape into simple checklists and playbooks. She also never misses a morning run in Central Park, and is a proud dog mom to a rescue beagle named Cooper.
Experiencing a viral marketing moment can catapult your brand overnight, but lasting success requires more than a fleeting surge in…
As privacy regulations tighten and third-party cookies disappear, influencer marketing in a cookieless world demands innovative approaches for tracking and…
Understanding the UK’s Advertising Standards Authority (ASA) is essential for global brands aiming to build trust and compliance in one…
Want to measure the true impact of your influencer marketing? Mastering how to build an ROI calculator for your influencer…
As deepfakes and AI-generated content redefine digital marketing, knowing the legal landscape is crucial. This legal guide to deepfakes and…
Influencer marketing for employer branding is reshaping how companies attract top talent in 2025. With job seekers prioritizing authentic workplace…
The rise of the “fin-fluencer,” or financial influencer, is transforming how financial brands connect with audiences and market their services.…
Influencer marketing for event promotion has emerged as a powerhouse strategy to spark engagement and boost attendance. As digital word-of-mouth…
Event organizers are increasingly turning to influencer marketing for successful event promotion and attendance. As social landscapes evolve in 2025,…
Multi-touch attribution models for influencer marketing have become essential in 2025, allowing marketers to understand the true impact of influencer…